CAMP TRY NEW THINGS
Help more people try new ways of getting around.
Three live, online working meetings for the people side of TDM.
December 7, 9 & 11, 2026
11 a.m.–1 p.m. Eastern Time
$197 USD · All three meetings
Registration closes December 1, 2026
at 11:59 p.m. Eastern Time.
See where people get stuck.
Understand how people go from trying a new travel mode to an on-going routine.
Know where to focus next.
Recognize what moves people forward and what holds them back.
Apply it to your own work.
Use the system to examine a current program, campaign, or challenge.
EVER WONDER WHY IT IS SO HARD TO GET PEOPLE
TO TRY NEW WAYS OF GETTING AROUND?
IT'S NOT JUST YOU.
You create a good program, service, or travel option.
And yet still:
- People ignore an option that could help them.
- They say they will try it, then never take the first trip.
- They try once, then return to their old routine.
A good transportation option can still go unused.
Our field has plenty of useful ingredients: marketing, outreach, incentives, technology, and behavior change theories.
What has been missing is the recipe: one clear way to understand the whole journey people take when trying something new.
Without it, it is hard to see where people are stuck or what kind of help they need.
HOW PEOPLE TRY NEW THINGS IS KNOWABLE.
After 28 years in TDM, I built the system I could not find.
It draws on more than 60 academic papers and books, advanced training with behavioral scientists, and nearly three decades of TDM practice (working across five countries with tens of thousands of people).
The model
Learn the path one person takes from their current routine to considering, trying, and deciding whether to continue with something new.
The system
Use that understanding across audiences, services, and campaigns.
The model gives you the recipe.
The system helps you use it.
Camp is where you learn both, then put them to work on a real TDM challenge.
TESTIMONIALS
Jessica Mahuron
Public Engagement Manager
Roanoke Valley-Alleghany Regional Commission
“We'd put a lot of work into our employer materials and weren't hearing back. Camp TNT changed how I look at all of it. I knew something wasn't clicking. Now I know why, and what to change.”
Patty Olmsted & Emily Brown
TDM Program Manager & Senior Commute Coordinator
Mid-Ohio Regional Planning Commission
“We’ve been working on these programs for years, but the How People Try New Things system gave us a completely different way to look at them.
We kept saying, ‘How did we not see this before?’
We uncovered practical changes we could make right away, many of them surprisingly easy to implement, and a new lens we will keep using going forward.”
Kim Koy
TDM Program Administrator
Pace Suburban Bus, Chicagoland
“When we looked at public transportation through a newcomer's perspective, Kevin’s How People Try New Things system showed us how to better connect commuters with the services they could benefit from using. It’s amazing.”
Holly Parker
Research Scientist, Community Coordination Program
Texas A&M Transportation Institute
“Camp Try New Things sincerely lifted my positivity and energy for my job!
The opportunities to share experiences with other TDM practitioners made me feel validated and supported in addressing the challenges of our field.”
HOW CAMP WORKS
1. Register online.
Complete your registration now.
You will receive a confirmation email and a separate calendar invitation for all three meetings. Accept the invitation to add Camp to your calendar, where you’ll find the joining link.
2. Work through the system together.
Each camp meeting combines clear instruction, guided work, and group discussion.
You will learn the model and use it to examine real TDM programs.
3. Apply it to your own work.
Bring a current program, campaign, or challenge to camp.
Between meetings, look at it through the How People Try New Things system. Return to the next Camp meeting with your observations and questions.
No formal homework is necessary.
WHAT DOES THE REGISTRATION INCLUDE?
- Three live, 2-hour working meetings.
- Guided exercises using your own work.
- Practical examples from real TDM projects.
- Getting to know other TDM professionals.
- Live questions and group discussion.
No advance preparation is required.
You do not need a finished project or formal case study.
Come with one real program, service, campaign, or challenge in mind.
Camp will guide you through the rest.
If Camp doesn't deliver, get your money back.
My top goal is for Camp to be the most valuable time you spend all year.
If you take part and decide Camp was not worth the $197 USD registration fee, email me and I’ll refund your registration.
No complicated process. No explanation required.
MAKE THE HARDEST PART OF YOUR JOB EASIER
Make decisions with more confidence.
Give more people a real chance to find transportation options that improve their lives.
Use the adoption journey to see where people are stuck and decide how your work can help them move forward.
GET GOOD AT HELPING PEOPLE TRY NEW THINGS
December 7, 9, and 11, 2026
11 a.m. – 1 p.m. Eastern Time
Three 2-hour online meetings.
$197 USD
Camp Registration Closes December 1, 2026 at 11:59 p.m. Eastern Time.
"Kevin and his team have established themselves as international leaders in the practical application of behavioural science principles. They don't just make suggestions based on scientific theory. They are exceptional at using behavioral science expertise to identify solutions that truly work in the real world. After implementing their suggestions, our community engagement strategies led tens of thousands of people to take action.
Helen Ginbey
Manager Behaviour Change
Urban Mobility
Western Australia Department of Transport